tl;dr
Robby Yung, CEO of crypto investment firm Animoca Brands, predicts that every Web3 project will soon integrate a Telegram experience, citing the explosive growth of Telegram gaming with projects like Hamster Kombat attracting over 300 million users. Yung sees this as the beginning of mass adoption a...
Robby Yung, CEO of crypto investment firm Animoca Brands, envisions a future where every Web3 project integrates a Telegram experience for user onboarding and marketing. He attributes this shift to the explosive growth of Telegram gaming, particularly the success of tap-to-earn games like Hamster Kombat and Notcoin, which have amassed over 300 million users.
Yung sees Telegram as a pivotal platform for mass adoption in the Web3 space due to its embrace of Web3, introduction of a native wallet, and support for crypto projects. With a total user base of 950 million, Telegram's unrestricted global distribution makes it an attractive avenue for Web3 projects.
Highlighting the potential for mass adoption, Yung underscores the significance of viral mechanisms within the Telegram app, which have propelled tap-to-earn games to remarkable success. He predicts that other projects will adopt similar marketing strategies to enhance their non-Telegram offerings.
In Yung's view, the adoption of a Telegram strategy by Web3 projects represents a crucial tactic for user acquisition, distribution, and advertising. He draws parallels to the banking industry's transition to mobile apps alongside websites for online banking, emphasizing the necessity for a Telegram complement in the Web3 landscape.
Yung emphasizes that Telegram's embrace of Web3 without imposing restrictions on Web3 enabled features sets it apart as the first major platform to fully integrate Web3, providing substantial global distribution for crypto gaming projects.
The power of "viral mechanisms" within the Telegram app has been vividly demonstrated through the staggering success of tap-to-earn games, indicating the potential for other projects to leverage similar strategies to bolster their presence outside of the Telegram platform.
Overall, Yung views Telegram's alignment with Web3 and the subsequent success of crypto gaming projects as emblematic of mass adoption, predicting a widespread integration of Telegram experiences across the Web3 landscape.
Editor's note: This story was updated for clarity.