GMBStaff

 10 Nov 23

tl;dr

Meta Platforms has introduced a new feature that allows users to link their Facebook and Instagram accounts to Amazon, enabling them to make purchases directly from promotions on the social media apps. Customers can shop Amazon's Facebook and Instagram ads and complete transactions without leaving t...

Meta Platforms has introduced a new feature that allows users to link their Facebook and Instagram accounts to Amazon, enabling them to make purchases directly from promotions on the social media apps. Customers will be able to shop Amazon's Facebook and Instagram ads and complete transactions without leaving the apps. The feature provides real-time pricing, Prime eligibility, delivery estimates, and product details for select Amazon ads on the social media platforms. This move is aimed at boosting Meta's advertising revenue, which has been impacted by iOS privacy changes implemented by Apple. Maurice Rahmey, co-CEO of digital marketing firm Disruptive Digital, sees this feature as a significant revenue opportunity for Meta, Amazon, and advertisers, comparing it to Pinterest's Amazon Ads partnership. The new feature introduced by Meta Platforms allows users to seamlessly shop on Amazon through their Facebook and Instagram accounts. By linking their social media accounts to Amazon, users can take advantage of promotions and make purchases without having to leave the apps. The feature enhances the shopping experience by providing real-time pricing, Prime eligibility, delivery estimates, and product details for relevant Amazon ads shown on Facebook and Instagram. This integration aims to improve Meta's advertising revenue, which has been negatively affected by privacy changes implemented by Apple. Industry experts, such as Maurice Rahmey, believe that this new feature could present a significant revenue opportunity for Meta, Amazon, and advertisers. It is seen as a strategic move similar to the partnership between Pinterest and Amazon Ads, showcasing the potential for increased advertising effectiveness and revenue generation.

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