tl;dr
Amazon (NASDAQ:AMZN) plans to offer Prime members a new monthly subscription option for unlimited grocery delivery from Whole Foods and Amazon Fresh on orders over $35, along with 30-minute pickup for any size order. This service will initially launch in Denver, Colorado, Sacramento, California, and...
Amazon (NASDAQ:AMZN) plans to offer Prime members a new monthly subscription option for unlimited grocery delivery from Whole Foods and Amazon Fresh on orders over $35, along with 30-minute pickup for any size order. This service will initially launch in Denver, Colorado, Sacramento, California, and Columbus, Ohio, as part of the company's ongoing efforts to make shopping more convenient and affordable. Amazon has been refining its grocery services, with recent changes including a lower minimum order threshold for free Fresh grocery delivery and the expansion of grocery delivery and pickup options for all customers, as well as the introduction of re-imagined Amazon Fresh stores in Los Angeles. The company's ultimate goal is to increase the frequency and size of customers' grocery orders from Amazon Fresh and Whole Foods, and this continued innovation in online grocery is drawing attention from competitors such as Instacart (CART), DoorDash (DASH), and Uber Technologies' Postmates (UBER).
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