tl;dr
Nissan Motor is accelerating its digital transformation by entering the Metaverse, filing Web3-related trademark applications with the USPTO to embrace virtual reality, NFTs, and blockchain technology. This initiative reinforces the company's commitment to leading the automotive sector into the digi...
Nissan Motor is accelerating its digital transformation by entering the Metaverse, filing Web3-related trademark applications with the USPTO to embrace virtual reality, NFTs, and blockchain technology. This initiative reinforces the company's commitment to leading the automotive sector into the digital age and includes plans to open stores and marketplaces for NFTs, as well as the launch of the virtual store "NISSAN HYPE LAB." These efforts are part of Nissan's strategic move to safeguard brand identity and set the stage for Web3 services.
Nissan Motor, a titan in the automotive industry, is accelerating its digital transformation by diving headfirst into the Metaverse. This strategic pivot involves the filing of four Web3-related trademark applications with the United States Patent and Trademark Office (USPTO), signaling a bold venture into digital commerce and virtual engagement. The trademarks, covering the brands INFINITI, NISMO, NISSAN, represent a nod to the future of automotive marketing, embracing virtual reality, NFTs, and blockchain technology. Indeed, Nissan’s vision extends to virtual clothing, cars, and goods, with plans to open stores and marketplaces for NFTs.
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