tl;dr
Popular rapper Eminem has filmed a promotional ad for Crypto.com, featuring his narration over a video of a fighter preparing for a match. The ad will debut during the Lakers-Nuggets playoff game at Crypto.com Arena and will also be shown during upcoming sporting events. Crypto.com has a history of ...
Eminem to Premiere Crypto.com Ad during Lakers-Nuggets Playoff Game Popular rapper Eminem has filmed a promotional ad for Crypto.com, featuring his narration over a video of a fighter preparing for a match. The ad will debut during the Lakers-Nuggets playoff game at Crypto.com Arena and will also be shown during upcoming sporting events. Crypto.com has a history of A-list partnerships, and the latest commercial reaffirms their commitment to the industry.
Following the implosion of the digital asset trading platform FTX, promoting cryptocurrencies for lucrative deals became less popular. However, there seems to be a resurgence in crypto sponsorships, as popular rapper Eminem is now lending his voice to a commercial for Crypto.com.
Eminem’s post included “#FFTB,” which stands for “fortune favors the brave,” the motto of the crypto exchange. Crypto.com has a track record of attracting A-list partnerships. Previously, actor Matt Damon appeared in a Crypto.com ad with the same slogan, even being the subject of an episode-long joke on the animated show South Park after FTX’s collapse in 2022.
The exchange has also collaborated with the Paris Saint-Germain soccer club and acquired the naming rights to the Staples Center, now known as the Crypto.com Arena, in a $700 million 20-year agreement.
Steven Kalifowitz, CMO of Crypto.com, stated, “Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events,” adding that the latest commercial “reiterates our deep conviction for our industry and the community building it responsibly.”
While the partnership with Eminem has attracted attention, some social media users have expressed disapproval.
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