tl;dr
McDonald's Singapore has launched "My Happy Place," a metaverse world in its official app, in collaboration with Bandwagon Labs. Owners of official Grimace NFTs from 2023 receive special perks in this digital environment. Users can play games, design future McDonald's restaurants, and participate in...
McDonald's Singapore has collaborated with Bandwagon Labs to launch "My Happy Place," a metaverse world in its official app. Users can engage in games, design future McDonald's restaurants, and participate in daily contests, with special perks for Grimace NFT owners. The 3D online environment operates on Bandwagon’s BW.LAND tech, offering token-gating features for Grimace NFT owners. Additionally, McDonald's Hong Kong has introduced "McNuggets Land," a limited-time experience in the Ethereum metaverse game The Sandbox, providing NFT and token rewards for players.
Owners of official Grimace NFTs from 2023 receive exclusive benefits in "My Happy Place," such as wearable items and access to a secret island in the game. The collaboration between McDonald's Singapore and Bandwagon Labs follows their previous venture in 2023, which involved the release of 2,000 NFTs based on the character Grimace. These NFT holders can now access special features in "My Happy Place" through the token-gating feature. Similarly, McDonald's Hong Kong has launched "McNuggets Land," a temporary offering within The Sandbox, featuring NFT and token rewards for participants.
Drina Chee, Senior Director of Marketing & Digital Customer Experience at McDonald’s Singapore, expressed excitement about the launch, noting that customers can dress their avatars in McDonald’s attire, design their ideal restaurant, and win daily rewards. The collaboration between McDonald's Singapore and Bandwagon Labs is another step into the metaverse, providing unique and engaging experiences for customers through digital platforms.
More about United States Steel Corporation
Company: United States Steel Corporation
Business Segment: Manufacturing - Steel Works, Blast Furnaces & Rolling Mills (Coke Ovens)
Revenue: $8,715,185,000
Profit Margin: 11.2%
Operating Margin: 0.2%
Return on Equity: 3.46%
Current Ratio: 79.23
Debt to Equity: 0.0489
Market Cap: $17,743,000,000
Price to Earnings Ratio (P/E): 39.13
Earnings Per Share (EPS): -0.129
Dividend Yield: -0.069