tl;dr
Bitwise, a major asset management company, has launched a pioneering advertisement campaign for Ethereum (ETH). The 39-second ad highlights Ethereum's unique features in contrast to traditional finance, showcasing its accessibility and capabilities in stablecoins, NFTs, and loans. The campaign, also...
Bitwise, a major asset management company, has launched a pioneering advertisement campaign for Ethereum (ETH). The 39-second ad highlights Ethereum's unique features in contrast to traditional finance, showcasing its accessibility and capabilities in stablecoins, NFTs, and loans. The campaign, also released as an NFT, aims to educate and engage viewers in a humorous yet informative manner. The ad will run on prominent business news networks, with proceeds from the NFT minting supporting Ethereum open-source developers and the video's actors.
This move follows a similar Ethereum advertisement by VanEck, coinciding with the US SEC's approval of the 19b-4 form for spot ETH ETFs. Bitwise recently filed an updated S-1 form with the SEC for its spot Ethereum ETF, revealing significant investments and potential trading projections as early as July 2.
The ad begins with Tacconi introducing himself as Ethereum, while Kaler, representing Big Finance, appears exhausted from his workday. Ethereum highlights its continuous availability, starkly contrasting Big Finance’s limited schedule. It cleverly demonstrates Ethereum’s capabilities in stablecoins, NFTs, and loans, which are accessible 24/7. This humorous yet informative approach aims to educate and engage viewers about Ethereum’s benefits.
Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing, acknowledged Ethereum as the most versatile blockchain. She also expressed excitement about the campaign’s potential to highlight Ethereum’s features in an accessible and humorous way.
Bitwise’s ad release followed a similar move from another asset manager, VanEck. BeInCrypto reported in May that VanEck launched an Ethereum advertisement less than an hour after the US Securities and Exchange Commission (SEC) announced the approval of the 19b-4 form for spot ETH exchange-traded funds (ETFs).
Earlier this week, Bitwise filed its updated S-1 form with the SEC for its spot Ethereum ETF. The updated form disclosed a $2.5 million seed investment and a $100 million potential share purchase from venture capitalist Pantera Capital. The final approval from the SEC is crucial for these ETFs to begin trading. Although the SEC has approved the 19b-4 form, issuers still require approval for their S-1 forms to proceed. Analysts, such as James Seyffart and Eric Balchunas from Bloomberg Intelligence, have projected that trading could potentially start as early as July 2.
More about ASE Industrial Holding Co Ltd ADR
ASE Industrial Holding Co Ltd ADR Summary
Sector: MANUFACTURING
Industry: SEMICONDUCTORS & RELATED DEVICES
Market Cap: $25.46 billion
Current Price: $23.58
PE Ratio: 5.2
EPS: $0.5
ROE: 271.43%
Dividend Yield: 0.0541
Revenue: $583.83 billion
Debt to Equity: 9.9
Net Margin: -1.9%
Operating Margin: 1.5%