tl;dr

Freight Technologies Inc., a cross-border logistics company, announced plans to invest $20 million in TRUMP meme coins to create a treasury similar to MicroStrategy's strategy. The company’s main rationale centers on potential US-Mexico tariffs that could impact its operations, emphasizing the impor...

Freight Technologies Inc., a cross-border logistics firm, announced a $20 million investment in TRUMP meme coins to hedge against potential negative effects from US-Mexico tariffs on its trade operations.
The company positions this purchase as both a strategy to advocate for fair and balanced US-Mexico trade relations and as a diversification tactic within its crypto treasury, drawing inspiration from MicroStrategy's asset approach.
CEO Javier Selgas highlighted that acquiring TRUMP tokens symbolizes a push for productive commerce between the two nations, with Mexico being the United States’ top goods trading partner.
However, this move has stirred controversy due to the political connotations of TRUMP coins and concerns about corruption linked to President Trump’s crypto holdings.
Following the announcement, Freight Technologies’ stock price plunged over 20%, signaling investor skepticism regarding the crypto investment amid escalating trade tensions.
While Freight’s rationale centers largely on mitigating tariff impacts rather than crypto speculation, critics question the unusual nature of tying tariff advocacy to a politically charged meme coin.
This development marks Freight Technologies as the first company to establish a crypto treasury using TRUMP tokens, signaling a new dimension in corporate crypto asset strategy.
As companies increasingly explore MicroStrategy-style treasury plans with various cryptocurrencies, Freight’s decision may prompt others but also serves as a cautionary example of market reaction to politically linked crypto assets.
Investors and observers will be watching closely to see how this bold integration of trade policy concerns and cryptocurrency unfolds in both stock market performance and cross-border business operations.

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 12 May 25
 12 May 25
 12 May 25