tl;dr
Trust Wallet, a leading self-custody Web3 wallet with over 200 million users, has introduced Buy , a new feature powered by Binance Connect to simplify crypto purchases. Buy enables users worldwide to buy tokens on BNB Chain, Base, and Solana using fiat currency through methods like card payments a...
Trust Wallet, a leading self-custody Web3 wallet trusted by over 200 million users, has launched Buy , a new feature powered by Binance Connect to simplify purchasing tokens with fiat currency. Buy enables users worldwide to buy tokens on BNB Chain, Base, and Solana using card payments, Apple Pay, Google Pay, and more — all without needing prior crypto assets or complex steps.
This innovative feature integrates fiat onboarding with on-chain swapping, allowing users to seamlessly acquire trending tokens while maintaining full self-custody and minimizing complexity. Buy intelligently routes transactions: if Binance Connect supports the token directly, purchases complete in one fiat-to-crypto flow; otherwise, it facilitates a two-step process within Trust Wallet without leaving the app.
According to Eowyn Chen, CEO of Trust Wallet, Buy addresses the toughest hurdle in crypto onboarding — converting fiat to the desired crypto asset — by blending Web2 user experience with Web3 technology. The goal is to let users confidently and quickly buy smaller, trending tokens in a secure, straightforward way, without sacrificing control over their assets.
Binance Connect, providing the robust fiat-to-crypto infrastructure behind Buy , enhances accessibility and security by leveraging global liquidity, regulatory compliance, and a variety of payment options including local banking and P2P trading. Thomas Gregory, Binance’s Vice President of Fiat, emphasized the importance of breaking down barriers to crypto adoption by simplifying chains, swaps, and transfers for newcomers.
Buy is currently live in most regions excluding the UK, US, Canada, Nigeria, and a few others, with plans to add additional blockchain networks in the future. This collaboration exemplifies a shared mission to lower entry barriers and make Web3 intuitive and accessible to millions worldwide.
To get started, users can open or update to the latest version of Trust Wallet and tap “Buy” on any supported token. Trust Wallet continues to serve as a secure, user-friendly gateway for managing crypto assets, interacting with dApps, and engaging with the broader Web3 ecosystem — all while empowering users with full ownership and control of their digital wealth.