tl;dr
Web 3.0 founders must adopt Web 2.0 professional practices to remain competitive, emphasizing transparency and professionalism over crypto secrecy. This includes revealing verified identities, presenting professionally, and building connections through media. Projects should formalize as legal entit...
Web 3.0 founders face a crucial crossroads: adapt the professional practices of Web 2.0 leaders or risk obsolescence. To compete with established tech giants, Web 3.0 teams must abandon crypto’s traditional cloak of secrecy and instead embrace transparency and professionalism. Revealing verified identities online, appearing polished at conferences, and cultivating connections through podcasts are essential steps for establishing trust and credibility.
Transparency extends beyond personal identity to organizational structure. Instead of relying on informal DAOs, Web 3.0 projects should register as formal legal entities like LLCs or C-Corps and ensure that any DAO governance is openly documented and compliant with regulations. Team members, especially community managers, must be doxxed and responsive to community feedback, utilizing tools such as AI-driven customer service to maintain engagement and partnership with users.
Open communication is vital; development progress should be shared openly through social media, public repositories, and clear press releases without jargon. Advisors need to be strategic, composed of proven industry professionals, and their involvement should be visible and well-documented. Legal counsel must be deeply involved to navigate securities laws, KYC, AML, and tax obligations, building investor confidence and public trust.
The high failure rate of past Web 3.0 and DeFi projects has eroded investor confidence, making transparency and professionalism more urgent than ever. While doxxing carries risks, it remains an indispensable strategy for founders aiming to enter mainstream tech circles and attract serious investors. By mirroring the practices of Web 2.0 tech giants and embracing accountability, Web 3.0 enterprises can position themselves for sustainable success in a rapidly evolving digital ecosystem.