tl;dr
Metaplanet is making waves in the crypto world with a bold move that could redefine corporate Bitcoin strategy. The Tokyo-listed firm recently acquired 1,009 Bitcoin (BTC) for around $112 million, pushing its total holdings to a staggering 20,000 BTC. That’s not just a number—it’s a declaration of i...
Metaplanet is making waves in the crypto world with a bold move that could redefine corporate Bitcoin strategy. The Tokyo-listed firm recently acquired 1,009 Bitcoin (BTC) for around $112 million, pushing its total holdings to a staggering 20,000 BTC. That’s not just a number—it’s a declaration of intent. With this purchase, Metaplanet’s Bitcoin treasury now exceeds $2.1 billion, securing its spot as Asia’s largest corporate Bitcoin holder and the sixth-largest globally, edging out giants like Riot Platforms.
The acquisition, announced on Sept. 1, came at an average price of 16.3 million yen per Bitcoin, a move that’s part of a much bigger plan. During an Extraordinary General Meeting (EGM), shareholders approved a strategy to amass 210,000 BTC by 2027—roughly 1% of Bitcoin’s total supply. That’s equivalent to $2.8 billion in Bitcoin, a bet that’s as audacious as it is calculated.
To fund this, Metaplanet is rolling out a capital-raising strategy that could see it issue up to 555 million preferred shares, potentially raising ¥555 billion ($3.8 billion). The plan includes two classes of perpetual equity: Class A shares offering a 5% yield to compete with traditional fixed-income products, and Class B shares with higher risk but conversion rights into common stock. CEO Simon Gerovich called Japan’s low interest rates—its “hidden superpower”—a key enabler for Bitcoin-backed financing, a move that’s drawing comparisons to traditional investment vehicles.
The EGM wasn’t just about numbers. Eric Trump, attending as a strategic advisor, praised Gerovich as “one of the most honest people I’ve ever met,” calling the CEO’s vision a “winning combination” of leadership and Bitcoin. The crowd of over 3,000 shareholders overwhelmingly approved the plan to amend the company’s articles of incorporation, a green light for Metaplanet to accelerate its crypto ambitions.
Financially, the company is already showing muscle. Q2 profits hit 11.1 billion yen ($75.1 million), a 41% jump from the previous quarter. Its Bitcoin income generation business, which sells put options, added 1.9 billion yen ($12.9 million) in sales revenue alone. The firm’s recent upgrade to mid-cap status in FTSE Russell’s September review has also landed it in the FTSE Japan Index and FTSE All-World Index, a stamp of institutional credibility.
If Metaplanet hits its 210,000 BTC target by 2027, it’ll join the ranks of companies like Strategy that hold at least 1% of Bitcoin’s supply. But this isn’t just about numbers—it’s about reshaping how corporations view Bitcoin. With Japan’s unique financial landscape and a CEO who’s as confident as he is charismatic, Metaplanet’s gamble could be the blueprint for the next era of corporate crypto adoption.
So, what does this mean for investors? For now, it’s a reminder that Bitcoin isn’t just a speculative asset—it’s a tool for reimagining corporate strategy. And for Metaplanet, it’s a bet that’s already paying off.