tl;dr
Ark Invest, led by Cathie Wood, has added over 100,000 shares of Figma to its ARKW ETF following the company's stock decline after its first public earnings report. The move aligns with Ark's strategy of investing in high-growth stocks during downturns. Figma's stock fell nearly 20% despite a 41% ...
**Ark Invest’s Bold Bet on Figma: A Play on Volatility and Long-Term Vision**
When Figma’s stock tumbled nearly 20% after its first public earnings report, most investors might have seen red. But Cathie Wood, the visionary behind Ark Invest, saw an opportunity. The New York-based firm has quietly added over 100,000 shares of the design software company to its ARKW ETF, a move that’s becoming a hallmark of its strategy: buying high-growth stocks during downturns.
The purchase, revealed through Ark Invest’s popular Tracker X account but not yet confirmed in official filings, has sparked speculation. Dan Dadybayo, research lead at Unstoppable Wallet, calls it “a textbook Cathie Wood move.” She’s known for backing companies she believes will reshape industries, even if their stock prices wobble.
**A Pattern of Playing the Long Game**
This isn’t the first time Ark has doubled down on volatility. In July 2025, the firm snapped up 143,000 Tesla shares after a post-earnings selloff, while trimming stakes in Coinbase and Roku as sentiment shifted. The same logic now applies to Figma, whose shares dropped despite a 41% jump in quarterly revenue to $249.6 million.
Figma’s earnings report, however, raised eyebrows. Rising expenses and narrower margins fueled doubts about its ability to sustain growth, prompting the stock to fall to $54.56. The company also guided to adjusted operating income of $90–100 million, a forecast that stripped much of its post-IPO premium.
Yet Ark’s move suggests it sees more than just numbers. Dadybayo argues the firm is betting on Figma’s “collaborative design moat” and “product momentum,” betting that short-term execution risks won’t overshadow its long-term potential.
**Bitcoin on the Balance Sheet: A Signal, Not a Strategy**
Figma’s financials aren’t the only talking point. The company revealed it holds around $90 million in Bitcoin through an ETF, a move that’s sparked curiosity. CEO Dylan Field insists Figma isn’t a “Bitcoin holding company,” emphasizing its focus on design.
But Dadybayo sees the holding as a macro play. “When a major design company’s founder holds Bitcoin, it signals alignment with trends without turning the company into a crypto play,” he explains. The stash, which makes up about 6% of Figma’s treasury, doesn’t alter its risk profile but reflects a growing trend of firms recognizing Bitcoin’s role in diversification.
**What This Means for Investors**
Ark’s bet on Figma could be a rallying cry for growth-focused investors. By backing the company during its slump, Ark is framing the drop as an overreaction, potentially attracting others who share its long-term vision.
For now, the move underscores a broader theme: in a market prone to volatility, some investors are choosing to lean in—especially when they believe in the story behind the numbers. Whether Figma’s stock will rebound or continue its slide remains to be seen. But for Ark, it’s another chapter in its playbook: turning uncertainty into opportunity.
What do you think? Is this a smart move, or is Ark chasing shadows?