tl;dr
Tether partners with Rumble to launch USAT, a U.S.-compliant stablecoin, expanding its crypto footprint. The collaboration includes a crypto wallet for Rumble users and a $775M investment by Tether in Rumble, signaling bold moves in decentralized finance.
**Tether Partners with Rumble to Launch USAT Token, Expanding U.S. Crypto Footprint**
Tether, the issuer of the popular USDT stablecoin, is making significant strides in the U.S. cryptocurrency market with the launch of a new token, **USAT**, in partnership with Rumble, a video platform positioning itself as a rival to YouTube. The collaboration underscores Tether’s broader strategy to deepen its presence in the U.S. and align with decentralized financial ecosystems.
### A Strategic Move with Rumble
In an interview with *Bloomberg*, Tether CEO Paolo Ardoino revealed that the company will promote the USAT token through Rumble, which boasts 51 million monthly users. The token is designed to comply with U.S. regulatory standards and will be integrated into a crypto wallet currently under development by Rumble. This wallet, described by Tether as “the centerpiece” of its digital asset expansion, will also support other stablecoins and tokenized assets like gold.
The partnership comes as Tether strengthens its foothold in the U.S. market. Earlier this year, the company invested $775 million in Rumble, acquiring a 48% stake. Rumble CEO Chris Pavlovsky highlighted the alignment between the platforms, emphasizing that Rumble represents “freedom of speech” while Tether embodies “true financial freedom.”
### Tether’s Broader Crypto Ambitions
Tether’s move follows a series of strategic initiatives. At the end of Q3 2024, the company acquired $1 billion worth of Bitcoin, signaling its commitment to diversification. Additionally, Tether maintains over $120 billion in U.S. Treasuries as reserves, reinforcing its stability and trustworthiness in the market.
Rumble, meanwhile, reported Q2 2025 revenue of $25.1 million—a 12% year-over-year increase—despite a slight decline in monthly active users to 51 million. The platform saw a 24% rise in average revenue per user (ARPU), driven by higher subscription and licensing income.
### Market Dynamics and Solana’s Performance
While Tether and Rumble focus on their partnership, other crypto assets are under scrutiny. Recent data shows whales selling $31 million worth of Solana (SOL), with the token holding its $208 per-unit simple moving average (SMA). Analysts are closely watching whether SOL can break $250 by year-end, potentially sparking a rally.
### Looking Ahead
Tether’s collaboration with Rumble marks a pivotal moment in its quest to expand into the U.S. crypto landscape. By leveraging Rumble’s user base and regulatory compliance, the company aims to position USAT as a key player in the evolving digital asset ecosystem. As the crypto market continues to mature, such partnerships could shape the future of decentralized finance and content platforms alike.
With Tether’s growing influence and Rumble’s unique positioning, the intersection of finance and media may redefine how users engage with digital assets in the years to come.