tl;dr
OnePay, Walmart's fintech arm, is set to launch cryptocurrency trading and custody via its mobile app, partnering with Zerohash. The move aims to bridge digital assets with everyday transactions, leveraging Walmart's 150 million weekly shoppers and positioning OnePay as a U.S. super app.
**OnePay to Launch Cryptocurrency Trading and Custody via Mobile App, Partnering with Zerohash**
OnePay, the fintech company majority-owned by Walmart, is set to expand its digital finance offerings by introducing cryptocurrency trading and custody on its mobile app later this year. According to sources familiar with the matter, the platform will enable customers to buy and hold Bitcoin and Ether, leveraging the expertise of crypto startup Zerohash. While no official announcement has been made, the move signals OnePay’s growing commitment to integrating digital assets into its vision of an “everything app” for financial services.
Founded in 2021 by Walmart and venture firm Ribbit Capital, OnePay has steadily built a suite of financial tools, including high-yield savings accounts, credit and debit cards, buy-now-pay-later loans, and wireless plans. The addition of crypto services aligns with its goal of becoming a U.S.-based super app, akin to global platforms like WeChat, which bundle multiple services into a single ecosystem. By allowing users to convert cryptocurrencies into cash, OnePay aims to bridge the gap between digital assets and everyday transactions, enabling customers to use their crypto holdings for in-store purchases or to pay off credit card balances.
The decision comes amid a broader shift in mainstream adoption of cryptocurrency, fueled in part by the U.S. government’s evolving stance under President Donald Trump, who has signaled a more favorable approach to the industry. This has prompted major banks, once hesitant to engage with crypto, to enter the space. For instance, Morgan Stanley recently announced plans to offer retail clients direct access to cryptocurrencies through its E-Trade subsidiary.
Zerohash, which is set to play a key role in OnePay’s crypto launch, has itself seen significant growth. Last month, the startup raised $104 million in funding from financial institutions like Morgan Stanley and Interactive Brokers, as part of its strategy to collaborate with banks and brokers developing crypto products.
OnePay’s app has already gained traction, ranking No. 5 on Apple’s app store for free finance apps—a position ahead of industry giants like JPMorgan Chase, Robinhood, and Chime. While most of the apps above it, such as PayPal, Venmo, and Cash App, already offer crypto services, OnePay’s integration with Walmart’s checkout system provides a unique advantage. The app is embedded in both in-person and online transactions at Walmart’s U.S. stores, granting it access to the 150 million Americans who shop there weekly.
Despite its ties to Walmart, OnePay was designed as an independent entity to serve a broader audience, particularly Americans underserved by traditional banks. Its expansion into crypto underscores the company’s ambition to redefine digital finance, combining the scale of a retail giant with the agility of a fintech innovator.
Spokespeople for OnePay and Zerohash declined to comment on the upcoming feature, but the partnership highlights the growing convergence of fintech, retail, and cryptocurrency. As OnePay prepares to enter the crypto market, it joins a wave of companies racing to capture a share of the increasingly mainstream digital asset landscape.