tl;dr
Samsung expanded its partnership with Coinbase, granting 75 million U.S. Galaxy users seamless access to cryptocurrency via Samsung Wallet and Pay, including exclusive perks like free subscriptions and transaction credits.
**Samsung Expands Crypto Collaboration with Coinbase, Boosting Access for 75 Million U.S. Users**
Tech giant Samsung has deepened its partnership with cryptocurrency exchange Coinbase, granting its 75 million U.S. Galaxy device users streamlined access to digital assets through Samsung Wallet and Samsung Pay. The collaboration, first announced in July, now enables Coinbase users to purchase cryptocurrency directly within the app using Samsung Pay, creating a more seamless experience for managing investments on a secure platform.
As part of the partnership, Samsung Wallet users gain exclusive perks, including a free three-month Coinbase One subscription. This premium membership offers zero trading fees on select assets, enhanced staking rewards, and partner discounts. New Coinbase users also receive a $25 credit after their first transaction, lowering the barrier to entry for crypto beginners.
Drew Blackard, senior vice president of mobile product management at Samsung, highlighted the strategic move in a statement: “Samsung Wallet is a trusted tool to millions of Galaxy users, and we’re continually working to find creative ways to enhance the experience with added functionality. Coinbase is a leader in the industry, which made them the ideal partner to provide our users with seamless access to crypto.”
The collaboration has already sparked positive market reactions. Coinbase’s stock rose over 1% to $376 per share following the news, marking a 20% weekly increase. The broader crypto market has also seen momentum, with Bitcoin surging past $121,000 on Thursday—the first time since mid-August.
Samsung’s integration of cryptocurrency tools into its devices reflects its long-term commitment to blockchain innovation. Since 2019, the company has offered crypto support via its Knox secure enclave, expanded asset options, and enabled hardware wallet compatibility. Earlier this year, Samsung even bundled NFTs as pre-order incentives for the Galaxy S22 series and operated an enterprise blockchain platform, Nexledger.
Looking ahead, the companies hinted at potential international expansion in the coming months, signaling a broader push to globalize crypto accessibility. As Samsung continues to blend cutting-edge technology with financial services, its partnership with Coinbase underscores the growing convergence of traditional tech and decentralized finance.