tl;dr
House of Doge, the corporate arm of Dogecoin, goes public via a reverse merger, aiming to bridge crypto and traditional finance with partnerships, ETFs, and high-profile investors.
**House of Doge Goes Public: Dogecoin’s Bid to Challenge Wall Street**
In a bold move to solidify Dogecoin’s presence in traditional finance, House of Doge—the corporate arm of the Dogecoin Foundation—has gone public via a reverse takeover of Brag House Holdings (ticker: TBH), a college-focused online gaming company. The merger, which saw TBH surge over 43% in the past two weeks, marks a pivotal step in the meme coin’s quest to transition from internet joke to mainstream financial asset.
The Nasdaq listing, facilitated by the reverse merger, positions House of Doge to leverage public capital to expand Dogecoin’s utility and adoption. Marco Margiotta, CEO of House of Doge, emphasized that the move is critical to scaling the cryptocurrency’s infrastructure. “Being a publicly traded company allows us to scale with all the capital we need to ensure Dogecoin’s utility comes full circle,” he stated in an interview with Decrypt.
### Scaling Dogecoin’s Reach
Since its founding earlier this year, House of Doge has launched initiatives aimed at bridging the gap between crypto and traditional finance. One such effort is CleanCore, a $170 million Dogecoin treasury listed on the New York Stock Exchange. The company is also collaborating with 21Shares on a spot Dogecoin ETF, widely anticipated to gain regulatory approval this year. Additionally, House of Doge is working with Robinhood to develop yield products and investment vehicles for retail traders, further integrating Dogecoin into mainstream financial ecosystems.
### A Powerhouse of Backers
The company’s public debut is backed by a roster of high-profile investors, including former Texas Governor Rick Perry, the Steinbrenner family (owners of the New York Yankees), and social media personality Mario Nawfal. Current and former NHL players like Tyler Seguin and Jason Arnott also lend their support. This eclectic mix underscores the growing appeal of Dogecoin beyond crypto circles.
### Sports, Tokenization, and Cultural Integration
Margiotta highlighted the strategic focus on sports as a gateway to broader adoption. “The Dogecoin community is our greatest asset,” he said, noting plans to tokenize elements of mainstream culture, starting with sports. By aligning with fanbases and athletic organizations, House of Doge aims to connect Dogecoin enthusiasts with other passionate communities.
Andy DeFrancesco, founder of House of Doge, added that public status will enable the company to accelerate its ambitions. “Access to capital allows us to pursue sports-related initiatives in ways that were impossible as a private entity,” he said.
### A Vision for Dogecoin Holders
Margiotta stressed that the company’s growth should directly benefit Dogecoin holders. “Every Dogecoin holder should reap the benefits,” he said, predicting significant price appreciation as utility expands. With initiatives like the ETF, treasury projects, and yield products, the company believes Dogecoin’s value will rise steadily.
### The Road Ahead
As House of Doge navigates its new public status, the broader crypto community watches closely. The merger represents not just a milestone for Dogecoin, but a test of whether meme coins can transcend their origins to become serious financial instruments. With Wall Street’s attention and a robust roadmap, Dogecoin’s journey toward mainstream acceptance is only just beginning.
For now, the message from House of Doge is clear: Dogecoin is no longer just a joke. It’s a movement, and the next chapter is being written on Nasdaq.