Strategy (formerly MicroStrategy) has expanded its Bitcoin holdings despite a Q4 loss, marking its largest quarterly acquisition yet. By December 31, 2024, the company amassed a record 447,470 BTC, aligning with its "21/21 Plan" to secure $42 billion over three years. This aggressive accumulation surpassed its initial target, with $20 billion already secured ahead of schedule. Introducing key performance indicators (KPIs) to track its Bitcoin strategy, Strategy aims for transparency and better insights into its financial standing. Metrics such as BTC Yield, BTC Gain, and BTC $ Gain enable the evaluation of Bitcoin-related financial performance. The company reported a BTC Yield of 74.3% for 2024 and aims for an annual BTC Yield of over 15% in 2025. Additionally, it recorded a BTC Gain of 140,538 BTC and has set a $10 billion BTC $ Gain target for the coming year. Despite a Q4 2024 net loss of $670.8 million, primarily due to a $1.01 billion impairment charge on Bitcoin holdings, forthcoming shifts in accounting standards are expected to stabilize financial reporting. The adoption of fair-value accounting standards from Q1 2025 will reflect Bitcoin holdings' gains and losses in net income each reporting period.